︎
Beck’s Frequency
A sound frequency that can make the flavor of any beer taste more bitter.
Studies from Harvard and Oxford University show that it’s possible to alter the perception of taste through sound, sharpening our taste buds in different directions.
Sounds at higher frequencies make food and drinks taste less bitter, while sounds at lower frequencies bring out the bitter flavor.
In partnership with big names in electronic music, nine tracks were produced using these two frequencies, for you to listen to when you don't have any Beck's around.







- DESIGN FILM ELEMENTS -








click the image and try for yourself:
Agency: AKQA São Paulo
ECDs: Diego Machado & Hugo Veiga
CDs: Christiano Vellutini, Renato Zandoná
AD: Camila Shoji
CW: Raphael Valenti, Caio Muratore, Felipe Autran